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American multinational drinkable corporation

The Coca-Cola Company
Blazon Public

Traded as
  • NYSE: KO
  • DJIA component
  • S&P 100 component
  • Southward&P 500 component
ISIN US1912161007
Industry Drink
Founded January 29, 1892; 130 years ago  (1892-01-29)
Atlanta, Georgia, U.S.
Founders
  • John Stith Pemberton (as Coca-Cola)
  • Asa Griggs Candler (as The Coca-Cola Company)
Headquarters

Atlanta, Georgia

,

U.S.

Area served

 Worldwide

Cardinal people

 James Quincey (chairman and CEO)
Brian Smith (president and COO)
Products List of The Coca-Cola Company products
Revenue Increase United states of america$37.27 billion (2019) [1]

Operating income

 Increase US$10.09 billion (2019) [1]

Internet income

 Increase U.s.$8.92 billion (2019) [1]
Full assets Increase US$86.38 billion (2019) [1]
Total equity Increase Usa$eighteen.98 billion (2019) [1]
Owners
  • Berkshire Hathaway (9.28%)
  • The Vanguard Group (7.25%)
  • BlackRock (6.56%)[two]

Number of employees

 Increase 86,200 (2019) [ane]
Subsidiaries Listing of The Coca-Cola Visitor subsidiaries
Website www.coca-colacompany.com

The Coca-Cola Visitor is an American multinational beverage corporation incorporated under Delaware's General Corporation Police[a] and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of non-alcoholic beverage concentrates and syrups, and alcoholic beverages. The visitor produces Coca-Cola, the sugary drink for which it is best known for, invented in 1886 by pharmacist John Stith Pemberton. At the time, the product was made with coca leaves, which added an amount of cocaine to the beverage, and with kola nuts, which added caffeine, so that the coca and the kola together provided a stimulative result. This stimulative upshot is the reason the drink was sold to the public equally a healthy "tonic", and the coca and the kola are likewise the source of the proper name of the product and of the company.[3] In 1889, the formula and make were sold for $ii,300 (roughly $68,000 in 2021) to Asa Griggs Candler, who incorporated The Coca-Cola Company in Atlanta in 1892.

The company has operated a franchised distribution organisation since 1889.[4] The company largely produces syrup concentrate, which is then sold to diverse bottlers throughout the globe who hold exclusive territories. The company owns its ballast bottler in North America, Coca-Cola Refreshments.[5] The company's stock is listed on the NYSE and is part of DJIA and the Due south&P 500 and S&P 100 indexes. The Coca-Cola Company is the world'south largest producer of plastic waste.[6]

History [edit]

The Coca-Cola Company logo until June 2020. This logo is nevertheless used for secondary purposes, such equally the footer of their website.

In July 1886, chemist John Stith Pemberton from Columbus, Georgia invented the original Coca-Cola drink, which was advertised as helpful in the relief of headache, to be placed on sale primarily in drugstores every bit a medicinal drink. Pemberton had made many mixing experiments and reached his goal during the calendar month of May, only the new product was as yet unnamed and uncarbonated.[7] Pemberton'south bookkeeper, Frank M. Robinson, is credited with naming the product and creating its logo.[8] Robinson chose the name Coca-Cola considering of its two primary ingredients (coca leaves and kola nuts) and considering it sounded like an alliteration. John Pemberton had taken a break and left Robinson to make, promote, and sell Coca-Cola on his own. Robinson promoted the drink with the limited budget that he had, and succeeded.[9]

In 1889, American businessman Asa Griggs Candler completed his buy of the Coca-Cola formula and brand from Pemberton'southward heirs.[ citation needed ] In 1892, the Coca-Cola Company was formally founded in Atlanta by Candler. By 1895, Coca-Cola was beingness sold in every state in the union.[10] In 1919, the visitor was sold to Ernest Woodruff'southward Trust Company of Georgia.[11]

Coca-Cola'southward first advertizement read "Coca Cola. Delicious! Refreshing! Exhilarating! Invigorating!"[9] Candler was one of the first businessmen to employ merchandising in his advertising strategy.[ citation needed ] As of 1948, Coca-Cola had claimed almost 60% of its marketplace share.[ten] By 1984, The Coca-Cola Company'due south market share decreased to 21.8% due to new competitors, namely Pepsi.[x]

Acquisitions [edit]

Coca-Cola caused Minute Maid in 1960 for an undisclosed amount.[12] [13] In 1982, it acquired the pic studio Columbia Pictures for $692 million.[14] Coca-Cola sold Columbia to Sony for $3 billion in 1989.[fourteen] In 1986, Coke sold off 2 assets, namely Presto Products and Winker-Flexible Products to an investment grouping led by E.O. Gaylord for $38 million.[15]

The company acquired the Indian cola brand Thums Upward in 1993,[16] and Barq's in 1995.[17] In 1999, Coca-Cola purchased fifty% of the shares of Inca Kola for $200 one thousand thousand, afterward taking control of overseas marketing and product for the brand.[18] In 2001, it caused the Odwalla brand of fruit juices, smoothies, and bars for $181 million.[nineteen] [twenty] It appear Odwalla's discontinuation in 2020.[21] In 2007, it acquired Fuze Beverage from founder Lance Collins and Castanea Partners for an estimated $250 meg.[22] [23]

The visitor's 2009 bid to purchase Chinese juice maker Huiyuan Juice Group concluded when China rejected its $2.4 billion bid, on the grounds the resulting company would be a virtual monopoly.[24] Nationalism was too thought to be a reason for aborting the deal.[25]

In 2011, it acquired the remaining stake in Honest Tea, having bought a 40% pale in 2008 for $43 1000000.[26] In 2013, it finalized its purchase of ZICO, a coconut water company.[27] [28] [29] In August 2014, it acquired a sixteen.7% (currently nineteen.36% due to stock buy backs) pale in Monster Drink for $2.15 billion with an option to increase it to 25%, every bit part of a long-term strategic partnership that includes marketing and distribution alliance, and product line swap.[30] In 2015, the company took a minority pale buying in the cold pressed juice manufacturer, Suja Life LLC.[31] [32] In December 2016, it bought many of the former SABMiller'due south Coca-Cola operations.[33] The Coca-Cola Company owns a 68.iii% stake in Coca-Cola Bottlers Africa. Coca-Cola Bottlers Africa'south headquarters located in Port Elizabeth S Africa.

The Coca-Cola Visitor caused a xl% stake in Chi Ltd on January 30, 2016. The Coca-Cola Company acquired the remaining 60% stake in Chi Ltd on January 30, 2019.

In 2017, The Coca-Cola Company caused Mexican sparkling water brand Topo Chico.[34]

On August 31, 2018, it agreed to acquire Costa Coffee from Whitbread for £iii.9bn. The acquisition closed on January 3, 2019.[35] During August 2018, The Coca-Cola Company acquired Moxie for an undisclosed amount.[36] On August 14, 2018, The Coca-Cola Visitor announced a minority involvement in Torso Armor.[37] On September 19, 2018, The Coca-Cola Company caused Organic & Raw Trading Co. Pty Ltd the manufacturer of MOJO Kombucha in Willunga, Australia.

On Oct five, 2018, The Coca-Cola Company acquired a 22.five% stake in MADE Grouping from the company'due south three founders: Luke Marget, Matt Dennis, and Brad Wilson. The Coca-Cola Visitor owns a 30.8% stake in Coca-Cola Amatil Ltd; therefore, The Coca-Cola Company owns a further 6.93% stake in Made Grouping through its ownership stake in Coca-Cola Amatil Ltd.

Revenue and sales [edit]

According to The Coca-Cola Company's 2005 annual written report, it had sold drinkable products in more than 200 countries that year.[38] The 2005 report further states that of the more than 50 billion beverage servings of all types consumed worldwide, daily, beverages bearing the trademarks owned by or licensed to Coca-Cola account for approximately $1.5 billion. Of these, beverages bearing the trademark "Coca-Cola" or "Coke" accounted for approximately 78% of the company'southward total gallon sales.[38]

In 2010, it was announced that Coca-Cola had become the commencement make to top £ane billion in annual Uk grocery sales.[39] In 2017, Coca-Cola sales were downwardly 11% from the twelvemonth before due to consumer tastes shifting away from sugary drinks.[40]

Year Revenue
in mil. USD 		Net income
in mil. USD 		Price per Share
in USD 		Employees
2000[41] 17,354 2,177 27.71
2001[41] 17,545 3,969 24.35
2002[41] 19,394 3,050 24.88
2003[41] twenty,857 4,347 22.04
2004[42] 21,742 4,847 23.22
2005[43] 23,104 4,872 21.38
2006[44] 24,088 five,080 21.94
2007[45] 28,857 5,981 26.89 xc,500
2008[46] 31,944 5,807 26.91 92,400
2009[47] thirty,990 6,824 24.38 92,800
2010[48] 35,119 11,787 28.26 139,600
2011[49] 46,542 8,584 33.32 146,200
2012[50] 48,017 9,019 37.06 150,900
2013[51] 46,854 viii,584 39.66 130,600
2014[52] 45,998 seven,098 40.84 129,200
2015[53] 44,294 7,351 41.24 123,200
2016[54] 41,863 6,527 43.54 100,300
2017[55] 35,410 ane,248 44.34 61,800
2018[56] 34,300 6,434 45.41 62,600
2019[57] 37,266 eight,920 50.82 86,200
2020[58] 33,014 7,747 49.95 80,300

Stock [edit]

Certificate of Purchase Class A Stock for 20 Shares of The Coca-Cola Visitor, issued February 20, 1929

Since 1919, Coca-Cola has been a publicly traded company.[59] Its stock is listed on the New York Stock Exchange under the ticker symbol "KO".[lx] One share of stock purchased in 1919 for $40, with all dividends reinvested, would have been worth $9.eight million in 2012, a 10.seven% annual increment adjusted for inflation.[61] A predecessor bank of SunTrust received $100,000 for underwriting Coca-Cola's 1919 public offering; the banking company sold that stock for over $two billion in 2012.[62] In 1987, Coca-Cola once again became i of the 30 stocks which makes up the Dow Jones Industrial Average, which is commonly referenced every bit a proxy for stock market performance; it had previously been a Dow stock from 1932 to 1935.[63] Coca-Cola has paid a dividend since 1920 and, every bit of 2019, had increased it each twelvemonth for 57 years straight.[64] [65] [66] [67]

Staff and management [edit]

The following are key management as of July 2021 (excluding VP positions and regional leaders):[68]

  • James Quincey (Chairman of the Board and chief executive officer)
  • Brian Smith (president and master operating officer)
  • Manuel Arroyo (chief marketing officer)
  • Alfredo Rivera (President, Due north America Operating Unit)
  • Lisa Chang (chief people officeholder)
  • Marcelo Boffi (president, Bottling Investments Group)
  • Monica Howard Douglas (full general counsel)
  • Nancy Quan (principal technical officer)
  • Barry Simpson (chief information officeholder)
  • Beatriz Perez (chief of communications, sustainability & strategic partnerships)
  • John Tater (master fiscal officer)
  • Giles Leclerc (President, The McDonald's Sectionalization)

The post-obit are all directors as of November 2016:[68]

  • Muhtar Kent
  • Herbert A. Allen Jr.
  • Ronald W. Allen
  • Marc Bolland
  • Ana Botín
  • Howard Grand. Buffett
  • Richard One thousand. Daley
  • Barry Diller
  • Helene D. Gayle
  • Alexis K. Herman
  • Bobby Kotick
  • Maria Elena Lagomasino
  • Sam Nunn
  • David B. Weinberg

Bottlers [edit]

In full general, The Coca-Cola Company and its subsidiaries only produce syrup concentrate, which is then sold to diverse bottlers throughout the world who concord a local Coca-Cola franchise.[69] Coca-Cola bottlers, who concur territorially exclusive contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners. The bottlers then sell, distribute, and merchandise the Coca-Cola production to retail stores, vending machines, restaurants, and food service distributors.[69] Exterior the The states, these bottlers also control the fountain business.[ citation needed ]

Since the 1980s, the company has actively encouraged the consolidation of bottlers, with the company ofttimes owning a share of these "ballast bottlers."[lxx]

Exterior Due north America

The visitor'south largest bottlers exterior Northward America are:[71]

  • Coca-Cola Europacific Partners PLC, based in the United kingdom (western Europe) (Company owns 19.36%)
  • National Beverage Company Sal, based in Beirut, Lebanese republic
  • International Beverages Pvt. Ltd., based in Bangladesh (Fully owned subsidiary of The Coca-Cola Company)[72]
  • Coca-Cola Bottling Shqipëria, based in Albania
  • Coca-Cola Beverages Philippines, based in the Philippines (fully endemic subsidiary of The Coca-Cola Company)
  • Coca-Cola FEMSA, based in Mexico (United mexican states, Argentina, Brazil, Republic of colombia, Guatemala, Nicaragua, Panama, Uruguay and Venezuela) (Company owns 27.eight%)
  • Arca Continental, too based in Mexico (parts of Mexico and Latin America and in U.s. under Coca-Cola Southwest Beverages LLC in the state of Texas and parts of New Mexico, Oklahoma and Arkansas ) (contained)
  • Embotelladora Andina S.A, based in Republic of chile (southern Southward America) (Company owns 14.7% of serial A common stock outstanding & xiv.vii% of series B common stock outstanding)
  • Coca-Cola Beverages Africa, based in Port Elizabeth, S Africa (southern and eastern Africa) (company owns 68.3%)
  • Coca-Cola Beverages Korea, based in Republic of korea (independent; owned past LG Household & Wellness Care)
  • Coca-Cola HBC AG, originally based in Greece merely at present located in Switzerland (Greece, Republic of ireland, Eastern Europe, Russia, and Nigeria) (Visitor owns 23.2%)
  • Coca-Cola Icecek Based in Turkey (Turkey, Due south West Asia, Arabia) (Company owns 20.1%)
  • Swire, based in Hong Kong (China, Taiwan, Hong Kong) (independent)
  • Kirin Company, based in Nippon (independent)
  • Coca-Cola Bottlers Japan (through a property company, Visitor owns sixteen.3%)
  • PT Coca-Cola Bottling Indonesia (Company owns 29.4%) (Coca-Cola Amatil ltd owns 70.6%)
  • Coca-Cola Bottlers Uzbekistan (Company owns 42.9%)
In the U.s.

Houston Coca-Cola Bottling Visitor

In the United States, the company bypasses bottlers by manufacturing and selling fountain syrups directly to authorized fountain wholesalers and some fountain retailers.[73]

Equally of 2014, after purchasing the N American assets of Coca-Cola Enterprises, the visitor direct owns 100% of Coca-Cola Refreshments, the anchor bottler of Coca-Cola products in N America, representing almost xc% of Canada and eighty% of the The states.[ citation needed ]

Other major bottlers in the Usa are:

  • Coca-Cola Bottling Co. Consolidated, based in Charlotte, North Carolina (company owns 34.8%)
  • Coca-Cola Beverages Northeast based in Bedford, New Hampshire, and owned by Kirin Visitor
  • Coca-Cola Bottling Company United, based in Birmingham, Alabama (contained)
  • Swire Coca-Cola U.s., based in Salt Lake City, Utah and owned past Swire Group

In September 2015, the company announced the sale of several production plants and territories to Swire, Consolidated, and United, and creation of the Coca-Cola National Product Supply System which controls 95% of the territory in the United States.[74]

Consumer relations and borough involvement [edit]

After Martin Luther King, Jr. won the 1964 Nobel Peace Prize, plans for an interracial celebratory dinner in still-segregated Atlanta were non initially well supported by the city's business elite until Coca-Cola intervened.[75]

J. Paul Austin, the chairman and CEO of Coca-Cola, and Mayor Ivan Allen summoned cardinal Atlanta business organization leaders to the Commerce Club's eighteenth-floor dining room, where Austin told them flatly, 'It is embarrassing for Coca-Cola to exist located in a city that refuses to honor its Nobel Prize winner. We are an international business organisation. The Coca-Cola Company does non need Atlanta. You all need to make up one's mind whether Atlanta needs the Coca-Cola Company.' Within ii hours of the terminate of that meeting, every ticket to the dinner was sold.

Throughout 2012, Coca-Cola contributed $i,700,500 to a $46 1000000 political campaign known as "The Coalition Confronting The Costly Nutrient Labeling Proposition, sponsored by Farmers and Food Producers".[77] This organization was set up upwards to oppose a citizen's initiative, known as Proffer 37, demanding mandatory labeling of foods containing genetically modified ingredients.[78]

In 2012, Coca-Cola was listed as a partner of the (RED) campaign, together with other brands such as Nike, Girl, American Express, and Converse. The campaign's mission is to prevent the manual of the HIV virus from mother to child past 2015 (the entrada's byline is "Fighting for an AIDS Gratis Generation").[79]

Criticism [edit]

Since the early 2000s, the criticisms over the use of Coca-Cola products as well equally the company itself, escalated with concerns over health effects, environmental issues, beast testing, economic business practices and employee issues.[80] The Coca-Cola Company has been faced with multiple lawsuits apropos these diverse criticisms.[81]

Plastic product and waste [edit]

  • Give-and-take about plastic waste with the Coca-Cola CEO

The Coca-Cola Company is the world's largest producer of plastic waste, for two years in a row[vi] producing over 3 one thousand thousand tonnes of plastic packaging each year including 110 billion plastic bottles. The company's global principal executive has admitted that Coca-Cola has no plans to reduce its apply of plastic bottles;[82] in fact, the company has "quietly fought efforts" to reduce the corporeality of plastic waste information technology creates, partly by opposing canteen bill legislation.[83] The head of sustainability Bea Perez has said they will continue to utilize plastic, challenge "customers like them because they reseal and are lightweight".

Advertising [edit]

Coca-Cola advertising has "been amidst the most prolific in marketing history," with a notable and major impact on pop civilisation and social club as a whole.[84] The company in recent years has spent approximately an annual $four billion globally to promote its drinks to the public; and spent approximately $iv.24 billion on advert in fiscal twelvemonth 2019, the king of beasts's share of which was spent to annunciate Coca-Cola.[85]

Coca-Cola advertises through direct marketing, web-based media, social media, text messaging, and sales promotions. The company also markets via mobile marketing in text messages, eastward.g. viral marketing campaigns.[84]

Fan engagement spans 86 million globally across social media channels: online interaction, and social, cultural, or sporting events.[84]

In the retail setting, straight store potable delivery trucks (mobile advertisement) equally well as point of sale coolers and vending machines have bright red logo blazoned branding. In terms of foodservice, Coca-Cola is a nutrient pairing suggestion that is now ingrained every bit a food match, e.one thousand., for popcorn, hamburgers, french fries, and hot dog combos.[84]

Products and brands [edit]

Coca-Cola Visitor's office edifice in Madrid (Spain)

As of 2020, the Coca-Cola Company offers more than than 500 brands in over 200 countries. In September 2020, the company announced that it would cut more than half of its brands, every bit a result of the economical furnishings acquired by the COVID-xix pandemic.[86]

Not-food avails [edit]

Columbia Pictures [edit]

Coca-Cola bought Columbia Pictures in 1982, owing to the low budgetary value of the studio. The film company was the first and just studio e'er exist endemic past Coca-Cola. During its ownership of the studio, Columbia released many popular films including Ghostbusters, Stripes, The Karate Child, and some others. However, two years later the disquisitional and commercial failure of the 1987 motion picture Ishtar, Columbia was spun-off and and so sold to Tokyo-based Sony in 1989.[14]

World of Coca-Cola [edit]

Coca-Cola operates a soft drink themed tourist allure in Atlanta, Georgia; the World of Coca-Cola is a multi-storied exhibition. It features flavor sampling and a history museum, with locations in Las Vegas, Nevada, and Lake Buena Vista, Florida.[87] [88]

Brands [edit]

Other soft drinks [edit]

The Coca-Cola Company also produces a number of other soft drinks including Fanta (introduced circa 1941) and Sprite. Fanta's origins date back to Globe War 2 during a merchandise embargo against Germany on cola syrup, making it impossible to sell Coca-Cola in Germany. Max Keith, the head of Coca-Cola's High german part during the state of war, decided to create a new product for the German market, made only from products available in Deutschland at the time, which they named Fanta.[89] The drink proved to be a hit, and when Coke took over once more after the state of war, it adopted the Fanta make as well. Fanta was originally an orange-flavored soft drink that can come in plastic bottles or cans. It has become available in many different flavors now such equally grape, peach, grapefruit, apple, pineapple, and strawberry.

In 1961, Coca-Cola introduced Sprite, a lemon-lime soft potable, another of the company's bestsellers and its response to seven Up.

Tab was Coca-Cola'south first effort to develop a diet soft drink, using saccharin equally a carbohydrate substitute. Introduced in 1963, the product was sold until autumn 2020,[xc] although its sales had dwindled since the introduction of Diet Coke.[91]

An ad in Berlin, Deutschland.

Coca-Cola South Africa also released Valpre Bottled "still" and "sparkling" water.

In 1969, the company released Simba, which was a take on Mountain Dew, and had packaging that was African desert-themed, replete with an African Lion as the symbol of the brand. The tagline was "Simba – It Conquers the African Thirst."

Besides in 1969, the visitor released a line of products nether the name of Santiba, which was targeted for mixing cocktails and party usage, products including Quinine water and Ginger Ale. Like the to a higher place-mentioned Simba, the Santiba line of products was short-lived in the market.

BreakMate [edit]

No longer manufactured, the Coca-Cola BreakMate was a three-flavor dispenser introduced by Coca-Cola and Siemens in 1988. Intended for use in offices with 5 to 50 people,[92] its refrigerated compartment held three private 1-litre plastic containers of soda syrup and a COii tank. Similar a soda fountain, information technology mixed syrup in a ane:5 ratio with carbonated h2o. In North America, Coca-Cola discontinued spare BreakMate parts in 2007 and stopped distributing the syrup in 2010.[93]

Healthy beverages [edit]

During the 1990s, the company responded to the growing consumer interest in salubrious beverages past introducing several new not-carbonated beverage brands. These included Infinitesimal Maid Juices to Get, Powerade sports beverage, flavored tea Nestea (in a joint venture with Nestlé), Fruitopia fruit drinkable, and Dasani water, among others. In 2001, the Minute Maid division launched the But Orange brand of juices including orange juice. In 2016, Coca-Cola India introduced Vio to enter into the value-added dairy category. The product lays the foundation for Coca-Cola'south new segment after carbonated beverages, water and juices.[94]

In 2004, perhaps in response to the burgeoning popularity of depression-carbohydrate diets such as the Atkins diet, Coca-Cola announced its intention to develop and sell a low-carbohydrate alternative to Coke Classic, dubbed C2 Cola. C2 contains a mix of high fructose corn syrup, aspartame, sucralose, and Acesulfame potassium. C2 is designed to more than closely emulate the taste of Coca-Cola Classic. Fifty-fifty with less than one-half of the food energy and carbohydrates of standard soft drinks, C2 is non a replacement for nada-calorie soft drinks such every bit Nutrition Coke. C2 went on sale in the U.S. on June xi, 2004, and in Canada in August 2004; it was replaced in 2013 past Coca-Cola Life.

Starting in 2009, The Coca-Cola Company invested in Innocent Drinks, kickoff with a pocket-size stake, increasing to 90% in the get-go quarter of 2013.[95]

Information technology was in May 2014 when Finley, a sparkling fruit-flavored drink, was launched in France. Information technology was launched in other countries later,[96] including Belgium and Luxembourg in September 2014. Coca-Cola first started developing the drinkable in Belgium in 2001.[97] As of 2014, the drink is targeted for adults, and is low in sugar with 4 flavors.[96]

All-time selling [edit]

Coca-Cola is the acknowledged soft drink in most countries, and was recognized as the number one global brand in 2010.[98] While the Middle East is one of the few regions in the world where Coca-Cola is not the number i soda drink, Coca-Cola notwithstanding holds almost 25% market share (to Pepsi'southward 75%) and had double-digit growth in 2003.[99] Similarly, in Scotland, where the locally produced Irn-Bru was over again popular, 2005 figures prove that both Coca-Cola and Nutrition Coke at present outsell Irn-Bru.[100] In Peru, the native Inca Kola has been more pop than Coca-Cola, which prompted Coca-Cola to enter in negotiations with the soft beverage's company and buy l% of its stakes. In Japan, the best selling soft drink is not cola, as (canned) tea and coffee are more popular.[101] Equally such, The Coca-Cola Company's best selling brand there is not Coca-Cola, but Georgia.[102] In May 2016, The Coca-Cola Company temporarily halted production of its signature beverage in Venezuela due to sugar shortages.[103] Since and so, The Coca-Cola Company has been using "minimum inventories of raw material" to make their signature drinks at two product plants in Venezuela.[104]

Data [edit]

On July 6, 2006, a Coca-Cola employee and ii other people were arrested and charged with trying to sell merchandise secret information to the soft potable maker's competitor PepsiCo for $one.5 million. The recipe for Coca-Cola, perhaps the company's most closely guarded hugger-mugger, was never in jeopardy; instead, the information was related to a new drinkable in development. Coca-Cola executives verified that the trade secret documents in question were 18-carat and proprietary to the company. At least one glass vial containing a sample of a new drink was offered for sale, court documents said. The conspiracy was revealed by PepsiCo, which notified government when it was approached past the conspirators.[105]

Green tea [edit]

The visitor announced a new "negative calorie" green tea drink, Enviga, in 2006, along with trying java retail concepts Far Coast and Chaqwa.

Glaceau [edit]

On May 25, 2007, Coca-Cola announced it would purchase Glaceau, a maker of flavored vitamin-enhanced drinks (vitamin h2o), flavored waters, and Burn energy drinks, for $4.ane billion in cash.[106]

Huiyuan Juice [edit]

On September 3, 2008, Coca-Cola announced its intention to make greenbacks offers to buy Mainland china Huiyuan Juice Group Limited (which had a 42% share of the Chinese pure fruit juice marketplace[107]) for United states$ii.4bn (HK$12.20 per share).[108] Prc's ministry building of commerce blocked the deal on March 18, 2009, arguing that the deal would hurt small local juice companies, could accept pushed up juice marketplace prices, and limited consumers' choices.[109]

Coke Mini can [edit]

In October 2009, Coca-Cola revealed its new 90-calorie mini can that holds 7.5 fluid ounces.[110] The mini can is often sold in 8 packs. Despite costing most thirty percent more per ounce, the mini cans accept been met with positive sales figures.[111]

Holiday tin [edit]

In Nov 2011, Coca-Cola revealed a seasonal blueprint for its regular Coke cans as part of a partnership with the World Wild fauna Fund. Notwithstanding, it was withdrawn only a month after release due to consumer complaints about a similar look to the argent cans commonly used for Diet Coke. At that place were as well complaints nigh deviating from traditional ruddy as the color of Coca-Cola cans previously.[112]

Stake in Monster Beverage [edit]

It was appear on August 14, 2014, that Coca-Cola Co is making a cash payment of $2.fifteen billion for a sixteen.seven percent pale in Monster Beverage Corp to aggrandize its market for energy drinks. Coke's buying in Full Throttle and Burn will be transferred to Monster. In return, Monster will transfer its ownership in Hansen's Natural Sodas and Peace Iced Tea and Blue Heaven Soda to The Coca-Cola Company. Muhtar Kent, Coke's former chief executive officer, stated that the visitor has the option to increase its pale to 25 percent but cannot exceed that percentage in the next four years.[113] [114] Due to share purchase backs by the board of directors of Monster Beverage Corporation, The Coca-Cola Company'south stake has since increased to 19.36% 102121602 shares.

Alcoholic beverages [edit]

In 2021, the Coca-Cola Co used its Mexican[115] sparkling mineral water brand Topo Chico to launch a range of vegan friendly[116] alcoholic hard seltzers in the United Kingdom and in the U.s.a..[117] [118] [119]

Front end groups [edit]

As part of its corporate propaganda campaign to deflect public attention away from the harmful health effects of its sugary drinks, the Coca-Cola company has funded front organizations. The company funded creation of the front system the Global Energy Rest Network (GEBN) to address the growing bear witness that the visitor'south products are a leading cause of the epidemic of childhood obesity in the United states of america and the growing number of Americans, including children, with Type two diabetes. GEBN designed its own studies to arrive at conclusions set in advance and red picked data to back up its corporate public relations agenda. After an August 2015 investigative written report exposed the GEBN every bit a Coca-Cola Visitor front system, GEBN was shut down.[120]

Three years subsequently the shutdown of GEBN, the visitor, together with several other junk food giants, was revealed to be behind an initiative in Red china called "Happy x Minutes," funded through a grouping called the International Life Sciences Institute (ILSI). The aim of the initiative was to address decades of research on nutrition-related diseases, such as Type 2 diabetes and hypertension, by promoting physical practice to the population but fugitive discussion of the link between such diseases and junk foods, including sugary drinks.[120] [121] ILSI through the 1980s and 1990s had been promoting the tobacco industry's agenda in Europe and the Usa.[122]

[edit]

Coca-Cola's ad expenses accounted for US$3.256 billion in 2011.[123]

Sports [edit]

Coca-Cola sponsored the English Football game League from the starting time of the 2004–05 season (beginning August 2004) to the get-go of 2010–11 flavour, when the Football game League replaced it with NPower.[ citation needed ] Forth with this, Coca-Cola sponsored the Coca-Cola Football Military camp, that took place in Pretoria, South Africa during the 2010 FIFA World Cup.[ commendation needed ]

Other major sponsorships include the AFL, NHRA, NASCAR, the PGA Tour, NCAA Championships, the Olympic Games, the NRL, the FIFA World Cups, Premier League and the UEFA European Championships.[ citation needed ] The company partnered with Panini to produce the first virtual sticker anthology for the 2006 FIFA World Cup, and they have collaborated for every World Loving cup since.[124] Each fall, Coca-Cola is the sponsor of the TOUR Championship past Coca-Cola held at the Due east Lake Golf Club in Atlanta, Georgia. The Tour Championship is the season ending tournament of the PGA Tour.[ commendation needed ] In the Philippines, it has a team in the Philippine Basketball Clan, the Powerade Tigers.[ commendation needed ]

In 2017, Major League Baseball game signed a multi-year bargain with Coca-Cola to exist the official soft drink, replacing Pepsi. Eighteen MLB teams (Los Angeles Angels, Houston Astros, Toronto Blue Jays, Atlanta Braves, St. Louis Cardinals, Los Angeles Dodgers, San Francisco Giants, New York Mets, Washington Nationals, San Diego Padres, Philadelphia Phillies, Pittsburgh Pirates, Texas Rangers, Tampa Bay Rays, Cincinnati Reds, Boston Red Sox, Colorado Rockies and Chicago White Sox ) accept Coca-Cola products sold in their ballparks.

Since the season of 2019 is the championship sponsor of the Uzbekistan Super League in football, and this league is officially chosen Coca-Cola Uzbekistan Super League. Coca-Cola has too sponsored the Overwatch league since season 2. They also sponsor all major Overwatch tournaments such every bit the world cup .[125] In Feb 2020, Coca-Cola became the title sponsor for the eNASCAR iRacing series.[126] [127] In October 2018, Coca-Cola started sponsoring the Formula 1 team McLaren with several 1 year deals beingness signed since so.[128] [129]

Boob tube [edit]

The company sponsored the popular Fox singing-competition series American Idol from 2002 until 2014.[ commendation needed ]

Coca-Cola was a sponsor of the nightly talk bear witness on PBS, Charlie Rose in the US.[130]

Coca-Cola is also an executive producer of Coke Studio (Pakistan). Information technology was a franchising that started in Brazil, broadcast past MTV Brasil and there are various adaptations of Coke Studio such every bit Coke Studio (India) and Coke Studio (Africa).[131]

Theme parks [edit]

While not necessarily having naming rights to annihilation in all locations, the company does sponsor and provide beverages in many theme parks, commonly in an sectional capacity. This includes the Walt Disney Parks and Resorts,[b] Merlin Entertainment, Universal Parks & Resorts, Six Flags, Cedar Fair, and SeaWorld Entertainment which are six of the ix largest theme park operators worldwide (it is unknown whether OCT Parks China, the Chimelong Group, or Fantawild, the fourth, 7th, and eighth largest theme park operators respectively, utilize Coca-Cola).[134]

The company besides directly sponsors, with naming rights, the Coca-Cola London Eye and the Coca-Cola Orlando Eye.[135] [136]

The company as well operates "Coca-Cola" visitor centers in Israel, Belgium and Turkey.[137] [138] [139]

See besides [edit]

  • Listing of assets endemic by The Coca-Cola Company
  • Stepan Visitor – produces coca leafage extract

References [edit]

Notes [edit]

  1. ^ Originally incorporated in Georgia just reincorporated in Delaware Country following an investor buyout in 1919 (see History of Coca-Cola)
  2. ^ Shanghai Disney Resort uses Pepsi. It is the only Disney Parks location to serve Pepsi and not Coca-Cola.[132] [133]

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Further reading [edit]

  • Butler, David; Tischler, Linda (February ten, 2015). Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can As well) (1st ed.). New York, NY: Simon & Schuster. ISBN978-1-4516-7627-3.
  • Garrett, Franklin Miller (1969). "The Eighteen-Eighties". Atlanta and Environs: A Chronicle of Its People and Events, 1880s-1930s (2nd ed.). Athens, Georgia.: Academy of Georgia Press. ISBN978-0-8203-3128-vii.
  • Giebelhaus, August Due west. (May 13, 2008). "Coca-Cola Company". The New Georgia Encyclopedia. Georgia Humanities Council.
  • "Robinson, William East.: Papers, 1935–69". Abilene, Kansas: Dwight D. Eisenhower Library.
  • Zyman, Sergio (June 1, 1999). The Cease of Marketing equally We Know Information technology . New York: HarperBusiness. ISBN0-88730-986-0.

External links [edit]

marshallcail1938.blogspot.com

Source: https://en.wikipedia.org/wiki/The_Coca-Cola_Company

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